This Latin American Street Food Festival took place in some of the most iconic public locations in London between 2016-2019. In 2017 around 50,000 people consumed at the festival during its 3-weekend showdown during the summer season by the Thames River.
Purpose: To make the Latin American community heard and seen throughout London’s market scene. The overarching goal is to promote and support the community’s integration into the cultural megalopolis on multiple levels. By motivating social interactions around food and entertainment, employing artists. Financially, by giving an opportunity for business creation and development, brand exposure and promotion. And finally by creating an environment where curiosity and knowledge will create social bridges. Comida Fest used food, the arts as a tool to promote cultural diplomacy.
Read the Comida Fest Case Study here.
Culture is Critical 